Client Case Studies

The “Everything is Seven Things” Framework in Action

BMC2 is a collaborative consortium of health care providers dedicated to improving quality of care and outcomes for cardiovascular patients across Michigan. 

During our intake meeting, they identified three primary communications goals:

  • Promote resources to primary audiences

  • Increase website traffic

  • Gain local or regional visibility

To help BMC2 reach their target audiences of healthcare providers, clinical staff, and patients, I repurposed their 2023 Annual Report and two Best Practices Guides into the following high-impact content:

  • Multiple SEO-optimized blog posts to promote internal resources and drive website traffic

  • A variety of social media posts to expand visibility and link to blog posts

  • Partner promotion kits with newsletter, blog, and social media content that can be shared with their internal and external partners

  • Op-Eds for National Healthcare Quality Week and National Vascular Disease Awareness Month

  • Media pitches for a tailored list of 21 local and regional podcasts focusing on healthcare quality and patient outcomes

“Lauren was so easy to work with. We felt like she really listened to what we had to say and spent the time to deeply understand our organization so she could provide us with individualized and tailored ideas for leveraging our communications resources.”

-Annemarie Forest, RN, MSN, MPH, Managing Director, BMC2

Meals on Wheels seeks to reduce hunger and food insecurity in a culturally responsive manner for the homebound who are unable to shop and prepare complete nutritious meals for themselves because of their health.

During our intake meeting, they identified three primary communications goals:

  • Attracting donors

  • Recruiting volunteers

  • Creating client marketing materials

For Ann Arbor Meals on Wheels (AAMOW) to amplify their visibility to donors, volunteers, and clients, they first needed to increase their overall content and web presence. With this in mind, I created the following communications assets :

  • A new agency blog with 9 SEO-optimized posts to promote content for donors and volunteers, highlighting their impact in the community

  • Training resources on how to repurpose their blog into engaging social media posts, newsletter highlights, and partner promotion kits to be shared with external partners

  • Staff and volunteer surveys to capture stories, impact, and personal experiences that can be used for future blogs, newsletters, social media, and award submissions

  • Op-Eds that can be strategically submitted during seven different awareness months focusing on volunteering, hunger awareness, and healthy aging

  • A tailored list of over 40 local promotional opportunities for volunteer and donor recruitment in the Ann Arbor area

Working with Ann Arbor Meals on Wheels was an incredible opportunity to utilize the Everything is Seven Things framework with a small social service organization that is having a BIG impact in the community.